Branding initiative unifies parish school communications

Cohesive system helps parish maintain consistent visual messaging across all communication

Problem

Inconsistent visual branding

Solution

Update and coordinate the visual brand, including a school logo, mascot, colors, and typography.

Wall sign featuring Our Lady of Fatima Parish School's new heraldic shield and wordmark.

Backstory

Our Lady of Fatima is a Catholic church and parish school in Huntington, WV. The church was established in 1951, and the school opened in 1954. Dedicated staff, parents, and volunteers coordinate school programs and activities. The community is close-knit and has a good understanding of the parish’s rich history and traditions. Despite a unified understanding of the school’s mission and core values, its visual branding was inconsistent. There was little consistency to the presentation of the school’s name, colors, and mascot, and there were no guidelines for visual messaging.

Our Lady of Fatima’s Parish School needed a cohesive, documented brand, including a school logo and mascot package that visually expressed the school’s mission and values.

Objective

Create a branding system to bring order to the school’s visual identity. Document the system so administrators, staff, and volunteers can easily understand and use it.

Results

Kelly created a coordinated logo and mascot for the parish school, aligning it with the marks and colors already in use by the parish. She then collaborated with parish staff and volunteers to develop a system that everyone could understand.

She created a brand book to record the rationale behind the brand and to provide solid documentation for the parish school administration to consult as it grows and changes. She also made a simplified branding presentation to help volunteers understand and use the brand marks consistently.

Young girl standing outdoors models Blue Knights t-shirt.
Young girl in front of a chalkboard models Our Lady of Fatima parish school's navy blue uniform sweater with their heraldic shield on one side.
A boy with a park setting in the background leans on a tree holding a soccer ball and models a dark Blue Knights t-shirt.
Pins that demonstrate our Lady of Fatima's branding include a heraldic shield pin, a pin with the Blue Knight mascot, and a pin with their mission statement, "where faith, learning, and service have no limits."
Stickers on a laptop demonstrate Our Lady of Fatima's branding, including a round blue sticker featuring the Blue Knight mascot, a heraldic shield sticker, and a cutout of the Blue Knights word mark.
Example pages from the Our Lady of Fatima School brand guidelines, including a page that describes its colors, one that describe its photos, one about the mascot, and the cover page.
A kids blue soccer jersey demonstrates the school's branding initiative, featuring the Blue Knights mascot and word mark across the chest, the school's heraldic shield on one sleeve, and the schools word mark on the other sleeve.
Students-hold-Go-Knights-sign.jpg
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