We help your business thrive

Write Design Group launches our engagements by discovering who you are, where you want to be, and how your audiences perceive you. We talk with key stakeholders and employees, examine existing marketing materials, and review what people outside your organization are saying. This foundational understanding empowers our team to write and design products and services that allow the best version of your organization to shine through.

Communicate clearly with your audience

WDG has more than 30 years of award-winning writing and editing experience, from newspapers and magazines, to websites, to corporate training. Strong copy builds confidence in an organization. WDG works closely with you to find out what you want to say and plan the best ways to deliver the most important messages. Our writing engages each target audience with clear, succinct sentences that explain complex concepts and meet your objectives. 

Strategic communications

WDG plans, designs, and writes communications that inform and influence clients’ teams and partners around IT initiatives, product launches, and other strategic programs. Clients trust WDG to deliver their most important internal messaging.

Periodicals & publications

WDG writes and designs organization publications — emails, newsletters, and other communications — that the audience looks forward to reading. Our publications inform, promote collaboration, and reduce communication overload through well-written, accessible articles, tips, and personal profiles.

Reference guides

WDG documents procedures to support staff through important tasks. WDG has decades of experience creating decision trees, step-by-step instructions, branding and style guides, and other reference materials to help clients serve themselves and their customers more efficiently.

Make your brand memorable and consistent

Your brand communicates who you are, what you do, and how you do it. Are you adventurous or precise? Fun or pragmatic? Formal or approachable? WDG gets to know you and what makes you different, and we help you communicate your identity clearly and consistently with a blend of creative services.

Brand development

WDG works closely with clients to identify and document the characteristics of their brands and what sets them apart from competitors. We then develop (or refine) assets that are an authentic and entirely customized written and visual identity.

Collateral

For clients who are ready to build out their brand, WDG creates branded collateral and templates for use in promotions, presentations, and other initiatives. Our templates enable clients to quickly update imagery and content.

Websites

Whether a client wants to refresh their web presence or build a site from scratch, WDG designs and writes accessible websites that look just as good on a laptop as they do on a phone. Every WDG-designed site conveys the unique personality of the client’s brand and the messages the client wants to deliver.

Market your products and services

WDG believes in a mix of direct marketing and content marketing to effectively inform customers and make the sale.  

  • Direct marketing speaks to a customer with no intermediary. Think of it as advertising: it interrupts what you’re doing with a pitch for a product or service that may (or may not be) related.  

  • Content marketing is relevant to a product and useful to a potential customer, but it’s an indirect sell. The messages are in blogs, websites, and publications, and customers are searching for it.

WDG helps you prove your expertise to customers with valuable content and communicate directly about how you can meet customers’ needs.

Direct marketing services

WDG designs and executes initiatives, from concept through delivery. The experts at WDG have handled various campaigns, including branding, social media, email, public relations, and product launch.

  • Most clients have a direct marketing strategy in place. They are looking for concepts based on sound research. Our concept packages typically include:

    • Discovery interview

    • Market research

    • Concept design and documentation

    • Sample marketing executions

  • If your strategy and conceptual approach is ready, you might only need to outsource copywriting and/or design. Here are some examples of what WDG can do for you:

    • Direct mail (print)

    • Product or service one-sheets and other trade show collateral

    • Email campaigns

    • Targeted social media advertising

    • Website landing pages

    • Vehicle wraps

Content marketing services

WDG crafts content that engages and informs in a tone that captures the client’s personality while expanding their reach.

  • WDG helps clients define their goals, identify target audiences, select distribution channels, and increase brand awareness. Strategy packages include:

    • Discovery interview

    • Strategy documentation, including goals, target audiences, distribution channels, and topics

  • You have a documented content strategy; you need someone to execute. WDG content creation packages include executions such as:

    • Written content

    • Branded visuals

    • Self-published or published by WDG on our client’s behalf

Make your materials accessible

WDG makes sure your communications are accessible to everyone. The World Health Organization estimates that one in six people has a significant disability. The United States, Canada, European Union, and many other governments mandate that information and web functionality be accessible to people with disabilities. Accessibility is good for business and the right thing to do. WDG designs and develops websites and other communications with accessibility in mind, conforming to current and emerging laws and standards.

Accessible language

Accessible communication is clear, direct, well organized, and easy to understand. WDG uses plain language and breaks down complex concepts into easily digestible chunks so that our clients’ messages are interpreted in the ways they intend.

Accessible websites

WDG designs and builds websites that enable all users to receive the full benefits of our clients’ services and expertise. Even people without disabilities appreciate accommodations such as captioning and the ability to adjust text size and appearance.

Document remediation

Online documents are subject to the same accessibility standards as websites. WDG reviews and adjusts PDFs and other documents to ensure anyone can use them.