Senior Risk freshens collateral to celebrate 20 years in business
Accessible website and fresh collateral transform online presence and brand identity
Problem
A company with an outdated website wanted to celebrate its 20-year anniversary with an updated logo and website.
Solution
Create a modern logo, accessible website, and other collateral that look great together and support the brand.
Backstory
Senior Risk specializes in risk management for senior services companies. Its original, hand-drawn logo featured a burgundy heraldic shield with a yellow rose. Its website looked outdated, had broken navigation, and was not 508 compliant. It lacked branded templates for presentations and reports. The owner requested everything be easy for him to use and update.
Approach
Write Design Group worked with Senior Risk to identify brand characteristics: compassionate, practical, and prudent. WDG defined and documented brand attributes, including colors and fonts, and redesigned the logo for high and low resolution and so that it can celebrate the company’s 20-year milestone. WDG created a branded, one-page website as a placeholder and while developing the full site and other brand collateral, which included:
Video conference backgrounds
PowerPoint presentation template
Word template for reports
Conclusion
WDG worked closely with the owner to understand the company’s mission, vision, and values. WDG then created an accessible website and brand collateral that reflected the personality of Senior Risk.